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10 Sure-fire Methods to Get More Cleaning Business Clients


If you run a cleaning business in Toronto you’ve probably thought about finding ways to attract more clients for your cleaning business. Even though referrals and advertising campaigns do work, things are not that simple in real life. Getting more cleaning clients without selling their services at very low rates is something very few business owners and managers know how to do.

The biggest problem…

The biggest challenge isn’t actually to get more clients but rather to keep them or to convert leads into customers as soon as they get acquainted to your brand. This means that commercial cleaning and janitorial business owners in heavy metropolitan cities like Toronto have to understand that marketing is an ongoing activity you can’t afford to pause. This is to say that successful cleaning businesses have to maintain their permanent focus on attracting new clients rather than seeing marketing activities as things to do only every now and then.

Here are a few tips that might help you get more clients for your cleaning business.

1. Build your email list

Email marketing is still alive and kicking. It is definitely here to stay, at least for as long as people will be opening their email messages. Big commercial clients and regular homeowners alike read their emails on a daily basis. You need to offer them valuable information in order to make them want to be on your email list.

One of the bets methods to grow your list is to offer some kind of free incentive. This can be a small discount, a free e-Book or a neat info-graphic they could download in exchange for their email address. They will get value from your incentive, and you’ll have the opportunity to send them regular updates via email.

If you’re looking for a good email app to get started with, try Mailchimp

2. Postal mail marketing

Your marketing strategy should include offline marketing activities. Even though offline marketing activities like postal mailing may seem obsolete, they actually work very well. They might offer you an excellent opportunity to make a positive first impression to your potential clients.

Sending out flyers, banners and brochures containing interesting information and compelling marketing messages will attract the attention of these potential clients, preparing them to receive your call.

3. Paid advertising campaigns

Paid advertising is one of the most common methods to attract clients from the online environment. Popular websites with huge amounts of traffic are charging to mention various brands or services. Media outlets publishing press releases do more or less the same. As hard as it might be to believe it, paid advertising has shown excellent results over the past decade. Many cleaning businesses are fine with paying per lead and then complete the sale on their own.


In addition, today’s paid advertising is sharply targeted and much easier than a decade ago. If, for instance, you want to advertise on Google, you’ll have the chance to focus on specific local keywords, thanks to a special software tool that can do just that. Furthermore, you can choose to show your

Facebook ads to target groups featuring specific interests and demographics, in order to match the profile of your core customer.

4. Display advertising

Display advertising is still alive, in spite of being just another type of offline advertising. The only thing you have to keep in mind is that you need to pay close attention to the relevancy of your display ads. Run them only in places where your potential clients can notice these ads and take action.

For a cleaning business, this could translate into placing display ads nearby washing tools, laundry services, and other similar venues. If you advertise in coffee shops and bars, you may have a hard time at attracting any leads.

5. Local promotions

Local promotions can do wonders for your cleaning business. Starting from the assumption that you serve only a specific geographic area, offering something to every resident might attract lots of potential clients into giving your services a try.

The other benefit of local promotions is that you’ll be building authority and trust among people in your area and make sure they all notice your business.


6. Hard to resist offers and incentives

Creating hard to resist offers with special incentives is a highly effective marketing strategy many cleaning businesses use. The catch is to find something that you can offer as a bonus and offer the whole package at an irresistible price. For instance, offering a bonus window washing with your carpet cleaning services can be a great offer during the fall, while good weather still lasts.

The main point is to identify the greatest needs of your potential customers, in order to offer them a service they perceive as necessary.

7. Recurring jobs

Many successful cleaning business owners confess that recurring jobs are by far the best method to grow your cleaning business. Try to sell your cleaning services on a retainer basis to ensure a steady cash flow and to keep your teams busy on an ongoing basis.

But how can you persuade your clients to become recurring customers?

This isn’t as difficult as it may seem – just ask for their phone number or email address or go ahead and offer them an irresistible deal on your 3-months, 6-months or 1-year service packages. This way, they won’t perceive your services as one-time jobs to order only every now and then. There’s a software that can help you take care of your customer flow and create such special packages.

8. Referrals

As soon as you’ve finished a job, ask your customers for any referrals they might think of. If you want to avoid appearing pushy, you can use a cleaning service software (Genio is the best example that comes to mind) where clients can log in and refer your services.

9. Strategic partnerships

If your business handles only one area of cleaning, consider finding another company that covers another. You can form a strategic alliance to the benefit of both companies. For instance, a residential cleaning company in partnership with a car washing service can offer special deals such as ‘Full Spring Cleaning for Your Home and Car’ to attract potential clients. Both businesses, as well as they clients will have something to win from this strategy.


10. Online reviews

If you want to create online awareness for your business, you should consider asking for as many online reviews as you can. Don’t be afraid to offer special discounts to your clients who take time to review your company on Google Places, Facebook or Yelp. Genio software for cleaning companies comes with an in-built review system that can ease your life. Online reviews are a great way to get noticed by the members of your local community.

5 Ways To Make Your Business More Profitable

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Owning a business is hard work. Not to mention that before you started your business you spend hundreds of hours working for somebody else and you learned firsthand how a business should and should not be run. At least when it comes to the business you want to open. However, even if you learned the basics you might be choked by all the information that you have to know before you start taking big steps in the business world. The first thing we can tell you is to take a deep breath and realize that everything will be ok. Now we do have some tips for you, and even though they might seem like something you already know, reminding yourself on the priorities of your business is an important lesson for every business owner.

Think about your location

Location is everything to a business. Whatever you want to open and run, make sure that it’s easily accessible to people. Owning a business that is outside of town might be good for your health as the clean air is amazing, but it will be terrible for your business as everyone that does not own a car won’t be able to reach you. Furthermore, if you want your business to grow you have to be where the action is and that is usually at the center of the town.

Surround yourself with the good guys

Business teamIn every business, there will be people hired that are not experts in their current job. That is fine everyone needs to learn and can learn after a few months to do anything. But hiring the right people is more important than the highest expertise. If you have bad managers managing people the projects will fail. If you have an idea and the people you work with don’t get it or if they can’t imagine how to make it a reality you are surrounded by the wrong people. Get the right people in the right position and your business will prosper. Don’t forget that experience is also very important.

Get investors involved

If you need more money the best way to get it without taking a big loan is to get new investors. Sometimes it’s good to just get money but more often it’s amazing to get investors that care about the product. They will be much more willing to make sacrifices and to dedicate more of whatever you need at a given time. Plus, their feedback will be valuable information.

Social media

Social media

This is a no-brainer. Social media should be at the top of every business as the face of the company. While everyone is making cuts when it comes to social media, you should make sure that you are present everywhere and dedicate one worker to manage your media accounts. Make sure he is an expert in PR as social media can make or break a business today.

Bakery Business

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I’m guessing you are the person that has always made cakes for your family when it was their birthday, or maybe you just make donuts or small treats when you have some friends coming over. If you are that kind of person and you have imagined yourself as the owner of a bakery business than we have some amazing advice that you might need to start up your bakery business.


First of all, you need to decide what kind of bakery you want to run. My advice is that you should start off small and maybe run the business from your home, but then again you just might have enough capital to start off with a nice bakery business in the center of the town where you will have tons of orders during the week.

So, depending on what kind of business you want to open check out some of our advice and tips on how those bakery businesses should be run.

Choose a bakery

Herb BreadLike we mentioned above you might want to start off a bakery business from your home. For that, you will need an amazing web page so you can attract people at the first click. Make sure to upload your best pictures, and consider hiring a professional photographer for this part.

Or maybe you want to run a counter service, where people will go in and pick up their order over the counter. This can be done with a small space but the location is important.

There is also the option to run a specialty service where you specialize in making a certain bakery product. For instance, if you want to run a bread business and only produce bread for other businesses or special customers then you just need to have a good offer for them and you can start making money. In this form of business, you could be making special bread like  for customers that have health issues, or just prefer to eat the special type of bread. Here you can have a set amount of goods produced and never worry about losing money as you will have regulars making standard orders every day.

Find help and don’t forget to invest into marketing

The thing about running a bakery business is that you can’t do it alone. The sooner you get good help, whether it be from your family, making it a family business, or from your neighbors or other professional bakers that you hire, the sooner you can start achieving new heights. Also, don’t forget that like in every business marketing is key. So, having a good social media presence and still marketing to a specific demographic can help your business grow faster.

3 Ways to Market Your Small Business on a Budget

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Opening a business can be a costly thing. However, even when you invest in all the machinery, the people that will work there and other expenses you still need to set aside a considerable amount for marketing as your product needs to reach more ears than it would with word of mouth. Professionals can spend millions of dollars on marketing, but since you won’t have that kind of budget, or else you would not be reading this article, let’s get down to the best 4 ways you can market your business on a budget.

Create a catchy pitch


Like summer pop songs that are catchy and which people sing in their elevators, the pitch for your business should be as catchy. The attention span of most people is not above a minute, so if you can fit what you want to say about your business in that one minute you are golden. One commercial cleaning company in Minneapolis used a catch phrase, “Give Us the Dirt“. Another Toronto Cleaning Company in Canada uses that catch phrase, “We Don’t Cut Corners, We Clean Them“.  Think about the catchy way you can market the best thing about your product, whether it be the price, or the materials used in the making of the product, or just how unique the service that you are providing is. But make it short and catchy.

Think about the community

Bike shop businessIf for instance, you are opening a bakery business or a bike shop or anything in fact that can help anyone, think about making one day 50% off or just certain services free. For instance, if you are opening a bakery offer the first 50 loaves of bread free on Sunday. This won’t cost you a lot of money but will make more than 50 people come to your store which is amazing marketing on a budget. Or if you are opening a bike business offer to accept the first 5-10 bikes on a 50% discount once month. The community around your business will soon learn of your offers and will spread the word of mouth faster than usual, and will, in fact, consider your business a part of their community which is a big boost in household recommendations when it comes to the service you offer. You will be the first thought on everyone’s mind in that community when they think of the service or product that you are offering.

Give a few speeches

Whatever you are offering people are usually not educated enough to know a lot about the product. Many come and ask for more information inside your business, but more just ignore it for fear of showing ignorance. If you want to spread the word about your business watch for events where you can give speeches or presentations on why something that you have can be good for them and why they might need it. No matter what you are selling if you can’t sell it to them in a speech then you might be better running a different kind of business.